Call Tracking allows you to monitor calls from your site and know precisely what advertising activity brought them there; whether it was from another site, Google or your own paid search effort.
So no more will you need to guess how your caller has discovered you.
Call tracking is a vital tool for any company that spends money on advertisements across multiple stations. Clients with AdWords have an intrinsic need to monitor the calls that are relevant to their key words, to be able to comprehend which keywords deliver call conversions. call tracking Google Analytics With no visibility of telephone conversions, it is simply not possible to work out if your investment from the key words on your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, since it allows you to see your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing channels, key to the success of any business.